I was doing some research on monochromatic still life images (don’t ask) and came across this GT&E campaign from better looking times, AKA the early 60’s. The copy almost whispers, and the photography doesn’t exactly yell at you either. In other words, it’s a campaign designed for adults. What a novel concept that would be today.

I threw in an ad for Bell and one for AT&T from the same period, both equally smart.

This may actually be my favorite: even though it’s a cat-lady. Or maybe because it is a cat-lady.