Even though this style has had some moments over the last decade, and probably needs slip into an induced coma before it gets spoiled forever, I couldn’t resist this one. It’s an ad for a boutique in Century City, by Frazier/Hauge & Associates, 1967.

The copy (in all caps) is kind of hilarious:
THERE IS A SPECIAL KIND OF FEMALE…SHE IS A CONSTANT CHANGE…FROM PUSSY CAT TO PANTHER…SHE IS ALWAYS NOTICED BECAUSE OF HER OWN SPECIAL KIND OF CHIC…ALWAYS A FEW STEPS AHEAD OF HER CONTEMPORARIES…SHE IS DARING, SUPER AND WONDERFUL…SHE HAS FASHION ARROGANCE…SHE KNOCKS ABOUT IN RUDI GERNREICH, ANNE KLEIN, GEIST & GEIST…THE “WHO’S WHO” OF AVANT-GARDE FASHIONS…COUNTRY CLUB FASHIONS IS HER STORE.

I was doing some research on monochromatic still life images (don’t ask) and came across this GT&E campaign from better looking times, AKA the early 60’s. The copy almost whispers, and the photography doesn’t exactly yell at you either. In other words, it’s a campaign designed for adults. What a novel concept that would be today.

I threw in an ad for Bell and one for AT&T from the same period, both equally smart.

This may actually be my favorite: even though it’s a cat-lady. Or maybe because it is a cat-lady.