Tim Groen

Archive for the ‘Liselotte Watkins’ tag

A trip down Memory Lane, AKA Beverly Boulevard

In what feels like 600 years ago, but really was the early 00’s, Simon Doonan virtually gave me carte blanche to create window- and in-store installations at the Beverly Hills location of Barneys New York.
This was after I followed in the amazing footsteps of Jean Philippe Delhomme and Liselotte Watkins (Hi Liselotte!), and had done several newsprint ad campaigns for Barneys, collateral for the cosmetics department, and their first ever website illustrations. The weirdest thing I ever did for Barneys New York was create a custom gift voucher for Herb Ritts’ mom, worth an amount I will not disclose.

Anyway, for the window I used old dress forms and pieces from a beautiful Yohji Yamamoto collection of burlap and linen.
I crammed the window with big canvases and framed works on paper (by moi, duh), and extended the situation directly on the glass.
Because there’s nothing like a garish splash of color to attract the attention of drivers at night (at that location you don’t really consider pedestrian window shoppers), I went for a bright green and lilac combo. Now I’d probably go for more of a Wonder Bread palette, but that may just be a current fixation.
barneyswindow
The images leave a lot to be desired, but you get the idea…
barneysskirt
For the men’s floor I created an installation meant to look like art gallery visitors looking at floating framed works on paper. Additionally I suspended large unframed works on paper along a length of 15 or 20 feet, with more mannequin gallery people contemplating the work. This “room divider” separated the Helmut Lang area from the Jean Paul Gaultier section. Or the Costume Nationale mini-boutique from the Margiela racks. Or something from something. My memory fails me here, but again, you get the idea. Sadly no images of that part.
mensbarneys2LR